Think about the best person on your sales team – the one who wins over even the toughest customers and consistently drives your KPIs up.
Now, imagine if everyone on your sales team delivered the same performance. That’s what SalesGenetics does:
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More Information“SalesGenetics’ Way2Sell methodology transformed our sales approach, setting new performance standards across our B2B sales organization. The structured framework empowered our teams to engage customers more effectively, optimize our sales process, and drive measurable results. With the support of SalesGenetics Frontier has dramatically improved sales performance. A true game-changer for our business.”
ETTIENNE BRANDT
EVP, Business
Frontier
“Collaborating with SalesGenetics in our sales transformation program has led to impressive results and quick wins—during our pilot workshop, we closed 4 out of 6 deals within just four months. By implementing a strong coaching discipline with a proven methodology, we have embedded a structured approach that drives success within our sales team.”
Harald Wiedemann
VP Emea & India
Huntsman Advanced Materials
“SalesGenetics’ Way2Sell methodology transformed our sales approach, setting new performance standards across our B2B sales organization. The structured framework empowered our teams to engage customers more effectively, optimize our sales process, and drive measurable results. With the support of SalesGenetics Frontier has dramatically improved sales performance. A true game-changer for our business.”
ETTIENNE BRANDT
EVP, Business
Frontier
“Collaborating with SalesGenetics in our sales transformation program has led to impressive results and quick wins—during our pilot workshop, we closed 4 out of 6 deals within just four months. By implementing a strong coaching discipline with a proven methodology, we have embedded a structured approach that drives success within our sales team.”
Harald Wiedemann
VP Emea & India
Huntsman Advanced Materials
“Our win rate has doubled, and we have won 20% more new logo enterprise accounts in five months by using the SalesGenetics sales transformation framework.”
Jan Geldmacher
President of
Sprint Business
Today’s customers are more demanding than ever. With AI at their fingertips, they can navigate the entire value creation process of their buying journey without ever contacting a salesperson.
The result? Customers know exactly what to buy and focus solely on finding the best price, leaving sellers with little room to differentiate.
So, how can you engage earlier in their journey and create value before any price discussion?
Many sales leader's default answer is: "Let’s train them." But here’s the catch — studies show that people retain just 10% of what they learn in traditional training programmes.
Traditional sales training often fails to deliver lasting results for several key reasons:
Reason 1: Focus on Theory Over Practical Application
Many sales training programmes lack real-world application, making it hard for trainees to address the unique challenges of your industry, product, or target customers.
Reason 2: One-Size-Fits-All Approach
Salespeople have unique needs based on their roles and channels, yet traditional training often relies on standardised content that fails to address these specific requirements.
Reason 3: Limited Follow-Up and Reinforcement
Most training programmes lack follow-up and practical focus on daily implementation, causing skills to decline without reinforcement and accountability.
Reason 1: Focus on Theory Over Practical Application
Reason 2: One-Size-Fits-All Approach
Reason 3: Limited Follow-Up and Reinforcement
Today’s customers are more demanding than ever. With AI at their fingertips, they can navigate the entire value creation process of their buying journey without ever contacting a salesperson.
The result? Customers know exactly what to buy and focus solely on finding the best price, leaving sellers with little room to differentiate.
Many sales leader's default answer is: "Let’s train them." But here’s the catch — studies show that people retain just 10% of what they learn in traditional training programmes.
So, how can you engage earlier in their journey and create value before any price discussion?
Traditional sales training often fails to deliver lasting results for several key reasons:
Reason 1: Focus on Theory Over Practical Application
Reason 2: One-Size-Fits-All Approach
Reason 3: Limited Follow-Up and Reinforcement
Reason 1: Focus on Theory Over Practical Application
Many sales training programmes lack real-world application, making it hard for trainees to address the unique challenges of your industry, product, or target customers.
Reason 2: One-Size-Fits-All Approach
Salespeople have unique needs based on their roles and channels, yet traditional training often relies on standardised content that fails to address these specific requirements.
Reason 3: Limited Follow-Up and Reinforcement
Most training programmes lack follow-up and practical focus on daily implementation, causing skills to decline without reinforcement and accountability.
By integrating dynamic dashboards to track both leading and lagging KPIs, we provide real-time insights into your transformation progress. This allows us to identify gaps early, uncover opportunities for improvement, and make data-informed adjustments that ensure your transformation stays on course and delivers measurable, sustainable results.
Using our SalesDNA Competency Model, we define what exceptional selling looks like for your business, enabling you to evaluate individual team members and provide actionable guidance for growth. With the SalesDNA Performance Manager, you can identify individual strengths and development areas, addressing competency gaps through AI-powered learning journeys and personalised coaching moments.
Your new SalesDNA is programmed into an AI Sales Coach, accessible right from each salesperson’s screen. This digital coach is ready to answer questions, provide strategic guidance, and even draft personalised emails to decision-makers in seconds — saving your team valuable time while enhancing their effectiveness.
We design your Way2Sell methodology based on insights from your customers’ buying journey, ensuring it supports your unique way of selling. Our agile approach combines knowledge transfer with habit creation. We break the methodology into manageable sprints, ensuring that learnings are applied directly to real, live deals. This approach not only embeds the methodology into daily practice but also equips your leaders to effectively implement your SalesDNA across the entire team.
By integrating dynamic dashboards to track both leading and lagging KPIs, we provide real-time insights into your transformation progress. This allows us to identify gaps early, uncover opportunities for improvement, and make data-informed adjustments that ensure your transformation stays on course and delivers measurable, sustainable results.
Using our SalesDNA Competency Model, we define what exceptional selling looks like for your business, enabling you to evaluate individual team members and provide actionable guidance for growth. With the SalesDNA Performance Manager, you can identify individual strengths and development areas, addressing competency gaps through AI-powered learning journeys and personalised coaching moments.
Your new SalesDNA is programmed into an AI Sales Coach, accessible right from each salesperson’s screen. This digital coach is ready to answer questions, provide strategic guidance, and even draft personalised emails to decision-makers in seconds — saving your team valuable time while enhancing their effectiveness.
We design your Way2Sell methodology based on insights from your customers’ buying journey, ensuring it supports your unique way of selling. Our agile approach combines knowledge transfer with habit creation. We break the methodology into manageable sprints, ensuring that learnings are applied directly to real, live deals. This approach not only embeds the methodology into daily practice but also equips your leaders to effectively implement your SalesDNA across the entire team.
With all of these elements natively integrated into Salesforce.com, we empower every team member to reach their full potential, replicate the success of your top performer, and drive exceptional, sustainable growth for your organisation.
By integrating dynamic dashboards to track both leading and lagging KPIs, we provide real-time insights into your transformation progress. This allows us to identify gaps early, uncover opportunities for improvement, and make data-informed adjustments that ensure your transformation stays on course and delivers measurable, sustainable results.
Using our SalesDNA Competency Model, we define what exceptional selling looks like for your business, enabling you to evaluate individual team members and provide actionable guidance for growth. With the SalesDNA Performance Manager, you can identify individual strengths and development areas, addressing competency gaps through AI-powered learning journeys and personalised coaching moments.
Your new SalesDNA is programmed into an AI Sales Coach, accessible right from each salesperson’s screen. This digital coach is ready to answer questions, provide strategic guidance, and even draft personalised emails to decision-makers in seconds — saving your team valuable time while enhancing their effectiveness.
We design your Way2Sell methodology based on insights from your customers’ buying journey, ensuring it supports your unique way of selling. Our agile approach combines knowledge transfer with habit creation. We break the methodology into manageable sprints, ensuring that learnings are applied directly to real, live deals. This approach not only embeds the methodology into daily practice but also equips your leaders to effectively implement your SalesDNA across the entire team.
We design your Way2Sell methodology based on insights from your customers’ buying journey, ensuring it supports your unique way of selling. Our agile approach combines knowledge transfer with habit creation. We break the methodology into manageable sprints, ensuring that learnings are applied directly to real, live deals. This approach not only embeds the methodology into daily practice but also equips your leaders to effectively implement your SalesDNA across the entire team.
Using our SalesDNA Competency Model, we define what exceptional selling looks like for your business, enabling you to evaluate individual team members and provide actionable guidance for growth. With the SalesDNA Performance Manager, you can identify individual strengths and development areas, addressing competency gaps through AI-powered learning journeys and personalised coaching moments.
Your new SalesDNA is programmed into an AI Sales Coach, accessible right from each salesperson’s screen. This digital coach is ready to answer questions, provide strategic guidance, and even draft personalised emails to decision-makers in seconds — saving your team valuable time while enhancing their effectiveness.
By integrating dynamic dashboards to track both leading and lagging KPIs, we provide real-time insights into your transformation progress. This allows us to identify gaps early, uncover opportunities for improvement, and make data-informed adjustments that ensure your transformation stays on course and delivers measurable, sustainable results.
With all of these elements natively integrated into Salesforce.com, we empower every team member to reach their full potential, replicate the success of your top performer, and drive exceptional, sustainable growth for your organisation.
Today’s customers are more demanding than ever. With AI at their fingertips, they can navigate the entire value creation process of their buying journey without ever contacting a salesperson.
The result? Customers know exactly what to buy and focus solely on finding the best price, leaving sellers with little room to differentiate.
So, how can you engage earlier in their journey and create value before any price discussion?
Many sales leader's default answer is: "Let’s train them." But here’s the catch — studies show that people retain just 10% of what they learn in traditional training programmes.
Traditional sales training often fails to deliver lasting results for several key reasons:
Reason 1: Focus on Theory Over Practical Application
Many sales training programmes lack real-world application, making it hard for trainees to address the unique challenges of your industry, product, or target customers.
Reason 2: One-Size-Fits-All Approach
Salespeople have unique needs based on their roles and channels, yet traditional training often relies on standardised content that fails to address these specific requirements.
Reason 3: Limited Follow-Up and Reinforcement
Most training programmes lack follow-up and practical focus on daily implementation, causing skills to decline without reinforcement and accountability.
Reason 1: Focus on Theory Over Practical Application
Reason 2: One-Size-Fits-All Approach
Reason 3: Limited Follow-Up and Reinforcement
Today’s customers are more demanding than ever. With AI at their fingertips, they can navigate the entire value creation process of their buying journey without ever contacting a salesperson.
The result? Customers know exactly what to buy and focus solely on finding the best price, leaving sellers with little room to differentiate.
Many sales leader's default answer is: "Let’s train them." But here’s the catch — studies show that people retain just 10% of what they learn in traditional training programmes.
So, how can you engage earlier in their journey and create value before any price discussion?
Traditional sales training often fails to deliver lasting results for several key reasons:
Reason 1: Focus on Theory Over Practical Application
Reason 2: One-Size-Fits-All Approach
Reason 3: Limited Follow-Up and Reinforcement
Reason 1: Focus on Theory Over Practical Application
Many sales training programmes lack real-world application, making it hard for trainees to address the unique challenges of your industry, product, or target customers.
Reason 2: One-Size-Fits-All Approach
Salespeople have unique needs based on their roles and channels, yet traditional training often relies on standardised content that fails to address these specific requirements.
Reason 3: Limited Follow-Up and Reinforcement
Most training programmes lack follow-up and practical focus on daily implementation, causing skills to decline without reinforcement and accountability.
By integrating dynamic dashboards to track both leading and lagging KPIs, we provide real-time insights into your transformation progress. This allows us to identify gaps early, uncover opportunities for improvement, and make data-informed adjustments that ensure your transformation stays on course and delivers measurable, sustainable results.
Using our SalesDNA Competency Model, we define what exceptional selling looks like for your business, enabling you to evaluate individual team members and provide actionable guidance for growth. With the SalesDNA Performance Manager, you can identify individual strengths and development areas, addressing competency gaps through AI-powered learning journeys and personalised coaching moments.
Your new SalesDNA is programmed into an AI Sales Coach, accessible right from each salesperson’s screen. This digital coach is ready to answer questions, provide strategic guidance, and even draft personalised emails to decision-makers in seconds — saving your team valuable time while enhancing their effectiveness.
We design your Way2Sell methodology based on insights from your customers’ buying journey, ensuring it supports your unique way of selling. Our agile approach combines knowledge transfer with habit creation. We break the methodology into manageable sprints, ensuring that learnings are applied directly to real, live deals. This approach not only embeds the methodology into daily practice but also equips your leaders to effectively implement your SalesDNA across the entire team.
By integrating dynamic dashboards to track both leading and lagging KPIs, we provide real-time insights into your transformation progress. This allows us to identify gaps early, uncover opportunities for improvement, and make data-informed adjustments that ensure your transformation stays on course and delivers measurable, sustainable results.
Using our SalesDNA Competency Model, we define what exceptional selling looks like for your business, enabling you to evaluate individual team members and provide actionable guidance for growth. With the SalesDNA Performance Manager, you can identify individual strengths and development areas, addressing competency gaps through AI-powered learning journeys and personalised coaching moments.
Your new SalesDNA is programmed into an AI Sales Coach, accessible right from each salesperson’s screen. This digital coach is ready to answer questions, provide strategic guidance, and even draft personalised emails to decision-makers in seconds — saving your team valuable time while enhancing their effectiveness.
We design your Way2Sell methodology based on insights from your customers’ buying journey, ensuring it supports your unique way of selling. Our agile approach combines knowledge transfer with habit creation. We break the methodology into manageable sprints, ensuring that learnings are applied directly to real, live deals. This approach not only embeds the methodology into daily practice but also equips your leaders to effectively implement your SalesDNA across the entire team.
With all of these elements natively integrated into Salesforce.com, we empower every team member to reach their full potential, replicate the success of your top performer, and drive exceptional, sustainable growth for your organisation.
By integrating dynamic dashboards to track both leading and lagging KPIs, we provide real-time insights into your transformation progress. This allows us to identify gaps early, uncover opportunities for improvement, and make data-informed adjustments that ensure your transformation stays on course and delivers measurable, sustainable results.
Using our SalesDNA Competency Model, we define what exceptional selling looks like for your business, enabling you to evaluate individual team members and provide actionable guidance for growth. With the SalesDNA Performance Manager, you can identify individual strengths and development areas, addressing competency gaps through AI-powered learning journeys and personalised coaching moments.
Your new SalesDNA is programmed into an AI Sales Coach, accessible right from each salesperson’s screen. This digital coach is ready to answer questions, provide strategic guidance, and even draft personalised emails to decision-makers in seconds — saving your team valuable time while enhancing their effectiveness.
We design your Way2Sell methodology based on insights from your customers’ buying journey, ensuring it supports your unique way of selling. Our agile approach combines knowledge transfer with habit creation. We break the methodology into manageable sprints, ensuring that learnings are applied directly to real, live deals. This approach not only embeds the methodology into daily practice but also equips your leaders to effectively implement your SalesDNA across the entire team.
We design your Way2Sell methodology based on insights from your customers’ buying journey, ensuring it supports your unique way of selling. Our agile approach combines knowledge transfer with habit creation. We break the methodology into manageable sprints, ensuring that learnings are applied directly to real, live deals. This approach not only embeds the methodology into daily practice but also equips your leaders to effectively implement your SalesDNA across the entire team.
Using our SalesDNA Competency Model, we define what exceptional selling looks like for your business, enabling you to evaluate individual team members and provide actionable guidance for growth. With the SalesDNA Performance Manager, you can identify individual strengths and development areas, addressing competency gaps through AI-powered learning journeys and personalised coaching moments.
Your new SalesDNA is programmed into an AI Sales Coach, accessible right from each salesperson’s screen. This digital coach is ready to answer questions, provide strategic guidance, and even draft personalised emails to decision-makers in seconds — saving your team valuable time while enhancing their effectiveness.
By integrating dynamic dashboards to track both leading and lagging KPIs, we provide real-time insights into your transformation progress. This allows us to identify gaps early, uncover opportunities for improvement, and make data-informed adjustments that ensure your transformation stays on course and delivers measurable, sustainable results.
With all of these elements natively integrated into Salesforce.com, we empower every team member to reach their full potential, replicate the success of your top performer, and drive exceptional, sustainable growth for your organisation.
Imagine doubling your win rate in just 6 months. One of our customers did exactly that. And that’s just one of many success stories.
In the kick-off meeting, we define the project’s scope by outlining clear goals, KPIs, schedules, participants, roles, and responsibilities. This step ensures all stakeholders are aligned, setting a solid foundation for the project’s success and fostering commitment from the start.
We dive deep into understanding your sales environment:
Using these insights, we create a tailored blueprint that identifies the key competencies, behaviours, and tools needed to deliver a seamless and differentiated buying experience. To ensure clarity and focus, the content is broken into actionable sprints, making it easier for your team to adopt and integrate into their workflow.
We test the blueprint with a small, carefully selected group of participants in a pilot phase.
During this phase:
With the refined blueprint validated during the pilot, we roll it out to the entire sales team. This phase involves:
This structured approach ensures the programme’s success by combining careful planning, iterative testing, and full-scale implementation with continuous support.
In the kick-off meeting, we define the project’s scope by outlining clear goals, KPIs, schedules, participants, roles, and responsibilities. This step ensures all stakeholders are aligned, setting a solid foundation for the project’s success and fostering commitment from the start.
We dive deep into understanding your sales environment:
Using these insights, we create a tailored blueprint that identifies the key competencies, behaviours, and tools needed to deliver a seamless and differentiated buying experience. To ensure clarity and focus, the content is broken into actionable sprints, making it easier for your team to adopt and integrate into their workflow.
We dive deep into understanding your sales environment:
Using these insights, we create a tailored blueprint that identifies the key competencies, behaviours, and tools needed to deliver a seamless and differentiated buying experience. To ensure clarity and focus, the content is broken into actionable sprints, making it easier for your team to adopt and integrate into their workflow.
We test the blueprint with a small, carefully selected group of participants in a pilot phase.
During this phase:
With the refined blueprint validated during the pilot, we roll it out to the entire sales team. This phase involves:
This structured approach ensures the programme’s success by combining careful planning, iterative testing, and full-scale implementation with continuous support.
With the refined blueprint validated during the pilot, we roll it out to the entire sales team. This phase involves:
This structured approach ensures the programme’s success by combining careful planning, iterative testing, and full-scale implementation with continuous support.
During the consultation, we work to understand your challenges, examine how your sales team currently operates, and identify potential gaps in competencies and processes. We then test our approach on a real opportunity or account, enabling us to propose a tailored scope for the initial phase, including a focused pilot programme.
At SalesGenetics, we have evolved from traditional sales training because we realised that pure training often does not deliver the results our customers expect.
Our mission: to create a holistic approach that achieves a higher Return on Investment. To achieve this, we have developed tools and methods that strengthen sales competencies in the long term and are also implemented in day-to-day sales.
Nearly 20 years ago, Peter asked himself, “What’s the point of sales training if it doesn’t lead to a lasting change?” This question sparked the creation of SalesGenetics. As a visionary leader, Peter combines decades of experience in sales strategy and organisational development with a unique ability to connect with people. He embodies the principles he champions, consistently applying them in his own work. Driven by curiosity and a passion for innovation, he is dedicated to translating new ideas into practical solutions that meet customer needs and deliver lasting results.
What does it take to successfully transform sales organisations in today’s dynamic business environment? This is where Angelique comes into play with over 25 years of project management expertise and a proven track record of implementing Sales Excellence programs. Since 2006, she has been a cornerstone of SalesGenetics, excelling in managing internal project teams, controlling budgets for Sales Transformation initiatives, and integrating software tools. A vital force behind the development and implementation of the SalesDNA® Performance Manager, Angelique ensures that customers benefit from innovative tools that drive sustainable performance.
What ensures the seamless execution of global sales training programmes? Sandra has the answer. With over 25 years of project management experience and a key role at SalesGenetics since 2009, Sandra supports international customers in planning and coordinating training courses, workshops, and coaching programmes within their sales academies. She is the go-to expert for ensuring smooth communication and timely information exchange between all stakeholders, from project managers to participants and facilitators. Her dedication and expertise make her an invaluable partner in delivering successful sales transformation initiatives.
Our head office is located in Düsseldorf, but we focus on being on site with our customers. We usually carry out the design phase and our training courses on your premises, no matter where you are in the world. We support our customers worldwide.
At SalesGenetics, we decode what makes your top salesperson excel by analysing their unique SalesDNA®. Through a comprehensive process, we:
This approach guarantees consistent, high-impact customer interactions while driving outstanding team performance. Can everyone on your team replicate this? It’s not just about their competencies—it’s about their motivation. With the right motivation, they can learn and develop the necessary skills. Without it, they may simply be in the wrong role.
Most traditional sales training falls short because it focuses on theory and lack long-term practical application. Key challenges include:
SalesGenetics overcomes these challenges by focusing on real deals, providing tailored coaching, and integrating AI tools to ensure continuous reinforcement and immediate applicability.
The AI Sales Coach is a digital tool tailored to your unique SalesDNA. It supports your team by:
It acts as a virtual extension of your top salesperson, ensuring every team member communicates value effectively and achieves consistent results.
Absolutely! One of our clients doubled their win rate in just six months using our methodology. By analysing and replicating the success of their top performer, we equipped their entire team with the skills and tools needed to excel. Through strategy sprints, leadership coaching, and AI-driven support, we deliver measurable results without the need for additional hires.
SalesGenetics stands out by offering a holistic, results-driven approach:
Sustainable Results: Unlike traditional programmes, our method embeds learning into daily practice for lasting impact.
The first step is scheduling a consultation. During this session, we’ll:
This ensures a focused and effective transformation strategy.
Our head office is located in Düsseldorf, Germany, but we work with clients worldwide. With a team of over 50 consultants, we design and implement customised solutions for organisations of all sizes, no matter where they’re located.
Getting started is easy. Schedule your consultation today to explore how we can help your sales team replicate the success of your top performer and achieve exceptional growth. Let’s build a team of top performers together!