The way B2B customers buy has changed dramatically, and it's not slowing down. A few years back, experts pointed out that buyers spend about 65% of their buying journey doing their own research online before they even talk to a...
In the ever-evolving world of B2B sales, Artificial Intelligence (AI) is quickly becoming a game changer. From a customer’s perspective, the landscape is shifting in profound ways. Today’s customers are leveraging AI to make data-driven decisions, shorten their buying cycle,...
Taking a Customer-Centric Perspective The role of B2B salespeople is undergoing rapid transformation, driven largely by the integration of artificialintelligence (AI) into daily workflows. Interestingly, this change is not happening in isolation—it’s closely aligned with how customers are evolving. Today,...
Sales Coaching has always been a cornerstone of high-performing sales teams. However, the evolving demands of modern sales call for a new approach. AI is revolutionizing coaching by making it more personalized, efficient, and impactful. Here’s a closer look at...
Account planning is the cornerstone of any successful sales and relationship management strategy. The inclusion of Artificial Intelligence (AI) has not only streamlined the process but has also introduced a transformative way to anticipate customer needs, strategize effectively, and build...
The Customer’s Perspective In today’s competitive landscape, customers expect personalized, timely, and value-driven interactions. They demand solutions tailored to their needs, proactive communication, and the ability to solve their problems efficiently. From their perspective, sales success is not just about...
The Customer’s Perspective B2B buyers have raised the bar for sales teams. They expect you to know their business challenges, anticipate their needs, and deliver solutions that feel tailored specifically to them. Generic outreach no longer works; buyers want to...
The conversation around AI tools has never been more intense. With the recent announcement of DeepSeek, the debate over which AI assistant reigns supreme has heated up. Sales professionals are now asking: Which AI tool is the best for B2B...
In today’s fast-paced B2B sales environment, success depends on a salesperson’s ability to navigate complex conversations, handle objections, and create value for the customer. Role-playing has long been a proven method for honing these skills, but with the advent of...
The landscape of B2B sales is evolving rapidly, and one of the biggest game-changers is the increasing adoption of artificial intelligence (AI) in purchasing. AI is no longer just a tool for automation—it’s becoming a strategic asset for procurement teams,...
As artificial intelligence (AI) continues to transform industries, its potential to revolutionize B2B sales is particularly noteworthy. In this article, we explore the return on investment (ROI) of AI in B2B sales by examining two critical dimensions: productivity gains and...
Artificial Intelligence (AI) is revolutionizing the B2B sales landscape, empowering sales teams with smarter insights, improved efficiency, and increased revenue. In a highly competitive marketplace, companies that integrate AI into their sales strategy are gaining a significant advantage. But how...
As AI tools like ChatGPT and Microsoft CoPilot become increasingly common in B2B sales, many account managers eagerly adopt them, hoping for instant results. However, enthusiasm alone doesn’t guarantee effectiveness. Integrating AI into your sales process demands careful consideration and...
In today’s B2B sales landscape, AI tools like ChatGPT and Microsoft Copilot are revolutionizing how sales teams engage with prospects, generate leads, and craft compelling sales messages. However, just like in sales conversations, the quality of the input determines the...
𝘚𝘵𝘰𝘱 𝘸𝘢𝘴𝘵𝘪𝘯𝘨 𝘵𝘪𝘮𝘦 𝘰𝘯 𝘨𝘦𝘯𝘦𝘳𝘪𝘤 𝘱𝘳𝘰𝘮𝘱𝘵𝘴 - 𝘶𝘯𝘭𝘰𝘤𝘬 6 𝘈𝘐 𝘧𝘳𝘢𝘮𝘦𝘸𝘰𝘳𝘬𝘴 𝘣𝘶𝘪𝘭𝘵 𝘧𝘰𝘳 𝘳𝘦𝘢𝘭 𝘉2𝘉 𝘴𝘢𝘭𝘦𝘴 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯𝘴, 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺, 𝘢𝘯𝘥 𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘰𝘯. As AI becomes a daily partner in sales, the question is no longer "Should I use AI?" - but rather "Am I...
Social selling is one of the most powerful ways to connect with modern B2B buyers. But here’s the truth: Most salespeople are doing it wrong. We’ve all seen it—generic connection requests, copy-paste messages, random content posts with zero engagement. Social...
The Extract: Sales leaders today are juggling high expectations, evolving buyer behavior, and the need to do more with less. The question I keep getting: Can AI actually help in B2B sales — beyond the hype? The answer is YES....
In today’s B2B landscape, customers don’t want another vendor. They want a partner. Someone who understands them, adds value beyond the product, and can be counted on when the stakes are high. In short, they want a trusted advisor. But...
Use AI tools like ChatGPT for safe, realistic price negotiation practice-build skills, confidence, and value-based selling mastery anytime. Let’s be honest: most salespeople dread role-playing, especially in front of peers or managers. It can feel forced, awkward, and far from...
We’ve all heard the predictions: AI will take over, automate everything, and make human salespeople obsolete. The reality is very different. AI is transforming B2B sales—but not by replacing people. It’s making salespeople more critical than ever. The Sales Team...
We’ve all been there. You get asked what you do, and out comes a rambling, vague, or overly polished pitch that doesn’t land. Whether you’re talking to a prospect, an investor, or a new contact at an event, the elevator...
In B2B sales, few skills are as critical - and as intimidating - as C-level selling. Whether it’s the CFO, CEO, or CTO, these decision-makers don’t care about features. They care about outcomes: risk, growth, ROI, and strategy. But here’s...
In the ever-changing world of B2B sales, the fundamentals haven’t changed - but how we apply them has. These timeless truths have guided great salespeople for decades. The difference today? AI helps you live them out more consistently, more...
Hiring top sales talent has always been a challenge. And in B2B sales - where success depends on complex deal cycles, deep customer understanding, and long-term relationship building - getting the right person into the right role is business-critical. Fortunately,...
Last week in this newsletter, we explored 10 Sales Truths - the timeless principles that help sellers build trust, move deals forward, and close with confidence. This week, we flip the perspective. Because every seller is facing a buyer. And...
AI has officially moved from buzzword to business driver in B2B sales. Across industries, sales leaders are no longer asking if they should adopt AI - but how fast they can scale it. And the numbers speak for themselves. Let’s...
Agents in Microsoft Copilot are transforming sales coaching - bringing real-time insights, smarter preparation, and faster execution to every rep’s fingertips. Sales coaching has traditionally been a human task - personal, contextual, and often inconsistent. But what if every Account...
Sales Coaching has always been a cornerstone of high-performing sales teams. However, the evolving demands of modern sales call for a new approach. AI is revolutionizing coaching by making it more personalized, efficient, and impactful. Here’s a closer look at this transformation...
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