Despite all the training, why do so many sales reps still freeze when facing a real customer conversation? If your latest product launch fell flat despite hours of preparation, you're not alone. AI Role-Play Certification offers a game-changing solution — giving...
Part 2 of the Series: Sales Transformation - Through Our Customer's Eyes “We’re hiring. We’re training. But we’re still not closing deals.” Sound familiar? Rather than a warning sign, this common refrain from HR and L&D leaders is now a call...
The AI Pit-Stop in Sales is transforming how sales methodologies are applied—making them faster, easier, and more impactful. By combining proven processes with real-time AI coaching, sales teams can overcome the usual barriers to adoption. As a result, they can...
Salespeople don't learn best by listening - they learn by doing. And the best way to sharpen their edge? Smart, realistic AI-powered role-plays.The latest generation of generative AI can now simulate nearly any buyer - complete with objections, personalities, and...
Part 1 of the series: Sales Transformation – Through Our Customer's Eyes “We’re working hard - but I still can’t trust the forecast. My top rep missed quota again. I don’t need more dashboards - I need clarity.” This is...
Why the SalesDNA Performance Manager is the Game-Changer Your Sales Organization Needs. In today’s hyper-competitive B2B environment, sales performance is no longer just about having the right strategy or CRM system in place. Instead, it depends on giving every rep...
Artificial Intelligence is no longer a futuristic advantage – it’s the daily differentiator between AI-Empowered Salespeople and everyone else.In today's AI-driven sales world, AI-Empowered Salespeople aren’t just working harder – they’re working smarter. They embed AI into every stage of...
An AI Sales Coach for B2B Sales is no longer a futuristic idea—it’s here today. Powered by Microsoft Copilot Agents, these intelligent assistants deliver real-time coaching, improve deal strategies, and help account managers focus on high-value opportunities. Sales coaching has...
AI in B2B Sales is no longer just hype—it’s delivering measurable results. Across industries, AI is boosting productivity, accelerating pipelines, and driving double-digit growth. The future isn’t coming. It’s already here—and it’s AI-powered. Let’s break down what the latest data...
In our post '10 Timeless Sales Truths - and How AI Can Help You Apply Them' we explored 10 Sales Truths - the timeless principles that help sellers build trust, move deals forward, and close with confidence.This week, we flip...
Hiring top sales talent has always been a challenge. And in B2B sales - where success depends on complex deal cycles, deep customer understanding, and long-term relationship building - getting the right person into the right role is business-critical. Fortunately,...
In the ever-changing world of B2B sales, the fundamentals haven’t changed - but how we apply them has. These timeless truths have guided great salespeople for decades. The difference today? AI helps you live them out more consistently, more efficiently,...
In AI in C-Level B2B selling, success hinges on more than knowing your product — it’s about mastering the art of strategic conversations with decision-makers. Whether it’s the CFO, CEO, or CTO, these executives care about outcomes: risk, growth, ROI,...
We’ve all been there. You get asked what you do, and out comes a rambling, vague, or overly polished pitch that doesn’t land. Whether you’re talking to a prospect, an investor, or a new contact at an event, the elevator...
We’ve all heard the predictions: AI will take over, automate everything, and make human salespeople obsolete. The reality is very different. AI in B2B sales and the role of salespeople is evolving, with technology making the human element even more...
Use AI tools like ChatGPT for safe, realistic price negotiation practice-build skills, confidence, and value-based selling mastery anytime. Let’s be honest: most salespeople dread role-playing, especially in front of peers or managers. It can feel forced, awkward, and far from...
Build trust through credibility, reliability, intimacy, and low self-orientation—AI tools can help scale these behaviors for strategic, value-based selling. In today’s B2B landscape, customers don’t want another vendor. They want a trusted advisor in sales - someone who understands them,...
The Extract: Sales leaders today are juggling high expectations, evolving buyer behavior, and the need to do more with less. The question I keep getting: Can AI for Sales Leaders actually make a difference in B2B sales?? The answer is...
Social selling is one of the most powerful ways to connect with modern B2B buyers. But here’s the truth: Most salespeople are doing it wrong. We’ve all seen it—generic connection requests, copy-paste messages, random content posts with zero engagement. Social...
If you’re in B2B sales and want to make AI your competitive edge, stop wasting time on generic prompts. Instead, unlock six proven AI frameworks built for real B2B sales conversations, strategy, and execution. In today’s market, the question is...
B2B sales professionals who want to maximize AI’s potential must master the art of prompt writing. Done right, it boosts personalization, productivity, messaging clarity, and customer engagement. In today’s B2B sales landscape, AI tools like Chat GPT and Microsoft Copilot...
Why ChatGPT and Microsoft Copilot in B2B Sales Requires Strategy As AI tools like ChatGPT and Microsoft CoPilot become increasingly common in B2B sales, many account managers eagerly adopt them, hoping for instant results. However, enthusiasm alone doesn’t guarantee effectiveness....
Artificial Intelligence (AI) is revolutionizing the B2B sales landscape, empowering sales teams with smarter insights, improved efficiency, and increased revenue. In a highly competitive marketplace, companies that integrate AI into their sales strategy are gaining a significant advantage. But how...
As artificial intelligence (AI) continues to transform industries, its potential to revolutionize B2B sales is particularly noteworthy. In this article, we explore the return on investment (ROI) of AI in B2B sales by examining two critical dimensions: productivity gains and...
The landscape of B2B sales is evolving rapidly, and one of the biggest game-changers is the increasing adoption of artificial intelligence (AI) in purchasing. AI is no longer just a tool for automation—it’s becoming a strategic asset for procurement teams,...
In today’s fast-paced B2B sales environment, AI-powered sales talent development is becoming essential for preparing teams to handle challenging conversations, objections, and create value for the customer. Role-playing has long been a proven method for honing these skills, but with...
The conversation around AI tools has never been more intense. With the recent announcement of DeepSeek, the debate over which AI assistant reigns supreme has heated up. Sales professionals are now asking: Which AI tool is the best for B2B...
The Customer’s PerspectiveB2B buyers have raised the bar for sales teams. They expect you to know their business challenges, anticipate their needs, and deliver solutions that feel tailored specifically to them. Generic outreach no longer works; buyers want to feel...
The Customer’s Perspective In today’s competitive landscape, customers expect personalized, timely, and value-driven interactions. They demand solutions tailored to their needs, proactive communication, and the ability to solve their problems efficiently. From their perspective, sales success is not just about...
Account planning is the cornerstone of any successful sales and relationship management strategy. The inclusion of Artificial Intelligence (AI) has not only streamlined the process but has also introduced a transformative way to anticipate customer needs, strategize effectively, and build...
Sales Coaching has always been a cornerstone of high-performing sales teams. However, the evolving demands of modern sales call for a new approach. AI Sales Coaching is revolutionizing by making it more personalized, efficient, and impactful. Here’s a closer look...
Taking a Customer-Centric Perspective The role of B2B salespeople is changing rapidly. Artificial Intelligence (AI) is becoming part of daily workflows, and this transformation is closely aligned with customer expectations. Today’s buyers are better informed, demand quick responses, and expect...
In the ever-evolving world of B2B sales, Artificial Intelligence (AI) is quickly becoming a game changer. From a customer’s perspective, the landscape is shifting in profound ways. Today’s customers are leveraging AI to make data-driven decisions, shorten their buying cycle,...
The way B2B customers buy has changed dramatically, and it's not slowing down. A few years back, experts pointed out that buyers spend about 65% of their buying journey doing their own research online before they even talk to a...
The AI Pit-Stop in Sales is transforming how sales methodologies are applied—making them faster, easier, and more impactful. By combining proven processes with real-time AI coaching, sales teams can overcome the usual barriers to adoption. As a result, they can...
Part 1 of the series: Sales Transformation – Through Our Customer's Eyes “We’re working hard - but I still can’t trust the forecast. My top rep missed quota again. I don’t need more dashboards - I need clarity.” This is...
Why the SalesDNA Performance Manager is the Game-Changer Your Sales Organization Needs. In today’s hyper-competitive B2B environment, sales performance is no longer just about having the right strategy or CRM system in place. Instead, it depends on giving every rep...
An AI Sales Coach for B2B Sales is no longer a futuristic idea—it’s here today. Powered by Microsoft Copilot Agents, these intelligent assistants deliver real-time coaching, improve deal strategies, and help account managers focus on high-value opportunities. Sales coaching has...
AI in B2B Sales is no longer just hype—it’s delivering measurable results. Across industries, AI is boosting productivity, accelerating pipelines, and driving double-digit growth. The future isn’t coming. It’s already here—and it’s AI-powered. Let’s break down what the latest data...
Hiring top sales talent has always been a challenge. And in B2B sales - where success depends on complex deal cycles, deep customer understanding, and long-term relationship building - getting the right person into the right role is business-critical. Fortunately,...
In AI in C-Level B2B selling, success hinges on more than knowing your product — it’s about mastering the art of strategic conversations with decision-makers. Whether it’s the CFO, CEO, or CTO, these executives care about outcomes: risk, growth, ROI,...
We’ve all heard the predictions: AI will take over, automate everything, and make human salespeople obsolete. The reality is very different. AI in B2B sales and the role of salespeople is evolving, with technology making the human element even more...
The Extract: Sales leaders today are juggling high expectations, evolving buyer behavior, and the need to do more with less. The question I keep getting: Can AI for Sales Leaders actually make a difference in B2B sales?? The answer is...
In today’s fast-paced B2B sales environment, AI-powered sales talent development is becoming essential for preparing teams to handle challenging conversations, objections, and create value for the customer. Role-playing has long been a proven method for honing these skills, but with...
Account planning is the cornerstone of any successful sales and relationship management strategy. The inclusion of Artificial Intelligence (AI) has not only streamlined the process but has also introduced a transformative way to anticipate customer needs, strategize effectively, and build...
Sales Coaching has always been a cornerstone of high-performing sales teams. However, the evolving demands of modern sales call for a new approach. AI Sales Coaching is revolutionizing by making it more personalized, efficient, and impactful. Here’s a closer look...
Despite all the training, why do so many sales reps still freeze when facing a real customer conversation? If your latest product launch fell flat despite hours of preparation, you're not alone. AI Role-Play Certification offers a game-changing solution — giving...
The AI Pit-Stop in Sales is transforming how sales methodologies are applied—making them faster, easier, and more impactful. By combining proven processes with real-time AI coaching, sales teams can overcome the usual barriers to adoption. As a result, they can...
Salespeople don't learn best by listening - they learn by doing. And the best way to sharpen their edge? Smart, realistic AI-powered role-plays.The latest generation of generative AI can now simulate nearly any buyer - complete with objections, personalities, and...
Artificial Intelligence is no longer a futuristic advantage – it’s the daily differentiator between AI-Empowered Salespeople and everyone else.In today's AI-driven sales world, AI-Empowered Salespeople aren’t just working harder – they’re working smarter. They embed AI into every stage of...
AI in B2B Sales is no longer just hype—it’s delivering measurable results. Across industries, AI is boosting productivity, accelerating pipelines, and driving double-digit growth. The future isn’t coming. It’s already here—and it’s AI-powered. Let’s break down what the latest data...
In our post '10 Timeless Sales Truths - and How AI Can Help You Apply Them' we explored 10 Sales Truths - the timeless principles that help sellers build trust, move deals forward, and close with confidence.This week, we flip...
In the ever-changing world of B2B sales, the fundamentals haven’t changed - but how we apply them has. These timeless truths have guided great salespeople for decades. The difference today? AI helps you live them out more consistently, more efficiently,...
Use AI tools like ChatGPT for safe, realistic price negotiation practice-build skills, confidence, and value-based selling mastery anytime. Let’s be honest: most salespeople dread role-playing, especially in front of peers or managers. It can feel forced, awkward, and far from...
Build trust through credibility, reliability, intimacy, and low self-orientation—AI tools can help scale these behaviors for strategic, value-based selling. In today’s B2B landscape, customers don’t want another vendor. They want a trusted advisor in sales - someone who understands them,...
If you’re in B2B sales and want to make AI your competitive edge, stop wasting time on generic prompts. Instead, unlock six proven AI frameworks built for real B2B sales conversations, strategy, and execution. In today’s market, the question is...
B2B sales professionals who want to maximize AI’s potential must master the art of prompt writing. Done right, it boosts personalization, productivity, messaging clarity, and customer engagement. In today’s B2B sales landscape, AI tools like Chat GPT and Microsoft Copilot...
The landscape of B2B sales is evolving rapidly, and one of the biggest game-changers is the increasing adoption of artificial intelligence (AI) in purchasing. AI is no longer just a tool for automation—it’s becoming a strategic asset for procurement teams,...
In today’s fast-paced B2B sales environment, AI-powered sales talent development is becoming essential for preparing teams to handle challenging conversations, objections, and create value for the customer. Role-playing has long been a proven method for honing these skills, but with...
The Customer’s PerspectiveB2B buyers have raised the bar for sales teams. They expect you to know their business challenges, anticipate their needs, and deliver solutions that feel tailored specifically to them. Generic outreach no longer works; buyers want to feel...
Sales Coaching has always been a cornerstone of high-performing sales teams. However, the evolving demands of modern sales call for a new approach. AI Sales Coaching is revolutionizing by making it more personalized, efficient, and impactful. Here’s a closer look...
In the ever-evolving world of B2B sales, Artificial Intelligence (AI) is quickly becoming a game changer. From a customer’s perspective, the landscape is shifting in profound ways. Today’s customers are leveraging AI to make data-driven decisions, shorten their buying cycle,...
The way B2B customers buy has changed dramatically, and it's not slowing down. A few years back, experts pointed out that buyers spend about 65% of their buying journey doing their own research online before they even talk to a...
Part 1 of the series: Sales Transformation – Through Our Customer's Eyes “We’re working hard - but I still can’t trust the forecast. My top rep missed quota again. I don’t need more dashboards - I need clarity.” This is...
Artificial Intelligence is no longer a futuristic advantage – it’s the daily differentiator between AI-Empowered Salespeople and everyone else.In today's AI-driven sales world, AI-Empowered Salespeople aren’t just working harder – they’re working smarter. They embed AI into every stage of...
An AI Sales Coach for B2B Sales is no longer a futuristic idea—it’s here today. Powered by Microsoft Copilot Agents, these intelligent assistants deliver real-time coaching, improve deal strategies, and help account managers focus on high-value opportunities. Sales coaching has...
AI in B2B Sales is no longer just hype—it’s delivering measurable results. Across industries, AI is boosting productivity, accelerating pipelines, and driving double-digit growth. The future isn’t coming. It’s already here—and it’s AI-powered. Let’s break down what the latest data...
In our post '10 Timeless Sales Truths - and How AI Can Help You Apply Them' we explored 10 Sales Truths - the timeless principles that help sellers build trust, move deals forward, and close with confidence.This week, we flip...
In the ever-changing world of B2B sales, the fundamentals haven’t changed - but how we apply them has. These timeless truths have guided great salespeople for decades. The difference today? AI helps you live them out more consistently, more efficiently,...
Build trust through credibility, reliability, intimacy, and low self-orientation—AI tools can help scale these behaviors for strategic, value-based selling. In today’s B2B landscape, customers don’t want another vendor. They want a trusted advisor in sales - someone who understands them,...
If you’re in B2B sales and want to make AI your competitive edge, stop wasting time on generic prompts. Instead, unlock six proven AI frameworks built for real B2B sales conversations, strategy, and execution. In today’s market, the question is...
B2B sales professionals who want to maximize AI’s potential must master the art of prompt writing. Done right, it boosts personalization, productivity, messaging clarity, and customer engagement. In today’s B2B sales landscape, AI tools like Chat GPT and Microsoft Copilot...
Why ChatGPT and Microsoft Copilot in B2B Sales Requires Strategy As AI tools like ChatGPT and Microsoft CoPilot become increasingly common in B2B sales, many account managers eagerly adopt them, hoping for instant results. However, enthusiasm alone doesn’t guarantee effectiveness....
The Customer’s Perspective In today’s competitive landscape, customers expect personalized, timely, and value-driven interactions. They demand solutions tailored to their needs, proactive communication, and the ability to solve their problems efficiently. From their perspective, sales success is not just about...
Despite all the training, why do so many sales reps still freeze when facing a real customer conversation? If your latest product launch fell flat despite hours of preparation, you're not alone. AI Role-Play Certification offers a game-changing solution — giving...
The AI Pit-Stop in Sales is transforming how sales methodologies are applied—making them faster, easier, and more impactful. By combining proven processes with real-time AI coaching, sales teams can overcome the usual barriers to adoption. As a result, they can...
Salespeople don't learn best by listening - they learn by doing. And the best way to sharpen their edge? Smart, realistic AI-powered role-plays.The latest generation of generative AI can now simulate nearly any buyer - complete with objections, personalities, and...
Artificial Intelligence is no longer a futuristic advantage – it’s the daily differentiator between AI-Empowered Salespeople and everyone else.In today's AI-driven sales world, AI-Empowered Salespeople aren’t just working harder – they’re working smarter. They embed AI into every stage of...
An AI Sales Coach for B2B Sales is no longer a futuristic idea—it’s here today. Powered by Microsoft Copilot Agents, these intelligent assistants deliver real-time coaching, improve deal strategies, and help account managers focus on high-value opportunities. Sales coaching has...
Build trust through credibility, reliability, intimacy, and low self-orientation—AI tools can help scale these behaviors for strategic, value-based selling. In today’s B2B landscape, customers don’t want another vendor. They want a trusted advisor in sales - someone who understands them,...
In today’s fast-paced B2B sales environment, AI-powered sales talent development is becoming essential for preparing teams to handle challenging conversations, objections, and create value for the customer. Role-playing has long been a proven method for honing these skills, but with...
The Customer’s Perspective In today’s competitive landscape, customers expect personalized, timely, and value-driven interactions. They demand solutions tailored to their needs, proactive communication, and the ability to solve their problems efficiently. From their perspective, sales success is not just about...
Taking a Customer-Centric Perspective The role of B2B salespeople is changing rapidly. Artificial Intelligence (AI) is becoming part of daily workflows, and this transformation is closely aligned with customer expectations. Today’s buyers are better informed, demand quick responses, and expect...
The way B2B customers buy has changed dramatically, and it's not slowing down. A few years back, experts pointed out that buyers spend about 65% of their buying journey doing their own research online before they even talk to a...
Despite all the training, why do so many sales reps still freeze when facing a real customer conversation? If your latest product launch fell flat despite hours of preparation, you're not alone. AI Role-Play Certification offers a game-changing solution — giving...
The AI Pit-Stop in Sales is transforming how sales methodologies are applied—making them faster, easier, and more impactful. By combining proven processes with real-time AI coaching, sales teams can overcome the usual barriers to adoption. As a result, they can...
Salespeople don't learn best by listening - they learn by doing. And the best way to sharpen their edge? Smart, realistic AI-powered role-plays.The latest generation of generative AI can now simulate nearly any buyer - complete with objections, personalities, and...
Why the SalesDNA Performance Manager is the Game-Changer Your Sales Organization Needs. In today’s hyper-competitive B2B environment, sales performance is no longer just about having the right strategy or CRM system in place. Instead, it depends on giving every rep...
Artificial Intelligence is no longer a futuristic advantage – it’s the daily differentiator between AI-Empowered Salespeople and everyone else.In today's AI-driven sales world, AI-Empowered Salespeople aren’t just working harder – they’re working smarter. They embed AI into every stage of...
An AI Sales Coach for B2B Sales is no longer a futuristic idea—it’s here today. Powered by Microsoft Copilot Agents, these intelligent assistants deliver real-time coaching, improve deal strategies, and help account managers focus on high-value opportunities. Sales coaching has...
AI in B2B Sales is no longer just hype—it’s delivering measurable results. Across industries, AI is boosting productivity, accelerating pipelines, and driving double-digit growth. The future isn’t coming. It’s already here—and it’s AI-powered. Let’s break down what the latest data...
In our post '10 Timeless Sales Truths - and How AI Can Help You Apply Them' we explored 10 Sales Truths - the timeless principles that help sellers build trust, move deals forward, and close with confidence.This week, we flip...
Hiring top sales talent has always been a challenge. And in B2B sales - where success depends on complex deal cycles, deep customer understanding, and long-term relationship building - getting the right person into the right role is business-critical. Fortunately,...
In the ever-changing world of B2B sales, the fundamentals haven’t changed - but how we apply them has. These timeless truths have guided great salespeople for decades. The difference today? AI helps you live them out more consistently, more efficiently,...
In AI in C-Level B2B selling, success hinges on more than knowing your product — it’s about mastering the art of strategic conversations with decision-makers. Whether it’s the CFO, CEO, or CTO, these executives care about outcomes: risk, growth, ROI,...
We’ve all been there. You get asked what you do, and out comes a rambling, vague, or overly polished pitch that doesn’t land. Whether you’re talking to a prospect, an investor, or a new contact at an event, the elevator...
We’ve all heard the predictions: AI will take over, automate everything, and make human salespeople obsolete. The reality is very different. AI in B2B sales and the role of salespeople is evolving, with technology making the human element even more...
Use AI tools like ChatGPT for safe, realistic price negotiation practice-build skills, confidence, and value-based selling mastery anytime. Let’s be honest: most salespeople dread role-playing, especially in front of peers or managers. It can feel forced, awkward, and far from...
The Extract: Sales leaders today are juggling high expectations, evolving buyer behavior, and the need to do more with less. The question I keep getting: Can AI for Sales Leaders actually make a difference in B2B sales?? The answer is...
Social selling is one of the most powerful ways to connect with modern B2B buyers. But here’s the truth: Most salespeople are doing it wrong. We’ve all seen it—generic connection requests, copy-paste messages, random content posts with zero engagement. Social...
If you’re in B2B sales and want to make AI your competitive edge, stop wasting time on generic prompts. Instead, unlock six proven AI frameworks built for real B2B sales conversations, strategy, and execution. In today’s market, the question is...
B2B sales professionals who want to maximize AI’s potential must master the art of prompt writing. Done right, it boosts personalization, productivity, messaging clarity, and customer engagement. In today’s B2B sales landscape, AI tools like Chat GPT and Microsoft Copilot...
Why ChatGPT and Microsoft Copilot in B2B Sales Requires Strategy As AI tools like ChatGPT and Microsoft CoPilot become increasingly common in B2B sales, many account managers eagerly adopt them, hoping for instant results. However, enthusiasm alone doesn’t guarantee effectiveness....
Artificial Intelligence (AI) is revolutionizing the B2B sales landscape, empowering sales teams with smarter insights, improved efficiency, and increased revenue. In a highly competitive marketplace, companies that integrate AI into their sales strategy are gaining a significant advantage. But how...
As artificial intelligence (AI) continues to transform industries, its potential to revolutionize B2B sales is particularly noteworthy. In this article, we explore the return on investment (ROI) of AI in B2B sales by examining two critical dimensions: productivity gains and...
The landscape of B2B sales is evolving rapidly, and one of the biggest game-changers is the increasing adoption of artificial intelligence (AI) in purchasing. AI is no longer just a tool for automation—it’s becoming a strategic asset for procurement teams,...
In today’s fast-paced B2B sales environment, AI-powered sales talent development is becoming essential for preparing teams to handle challenging conversations, objections, and create value for the customer. Role-playing has long been a proven method for honing these skills, but with...
The conversation around AI tools has never been more intense. With the recent announcement of DeepSeek, the debate over which AI assistant reigns supreme has heated up. Sales professionals are now asking: Which AI tool is the best for B2B...
The Customer’s PerspectiveB2B buyers have raised the bar for sales teams. They expect you to know their business challenges, anticipate their needs, and deliver solutions that feel tailored specifically to them. Generic outreach no longer works; buyers want to feel...
Account planning is the cornerstone of any successful sales and relationship management strategy. The inclusion of Artificial Intelligence (AI) has not only streamlined the process but has also introduced a transformative way to anticipate customer needs, strategize effectively, and build...
The Customer’s Perspective In today’s competitive landscape, customers expect personalized, timely, and value-driven interactions. They demand solutions tailored to their needs, proactive communication, and the ability to solve their problems efficiently. From their perspective, sales success is not just about...
Sales Coaching has always been a cornerstone of high-performing sales teams. However, the evolving demands of modern sales call for a new approach. AI Sales Coaching is revolutionizing by making it more personalized, efficient, and impactful. Here’s a closer look...
Taking a Customer-Centric Perspective The role of B2B salespeople is changing rapidly. Artificial Intelligence (AI) is becoming part of daily workflows, and this transformation is closely aligned with customer expectations. Today’s buyers are better informed, demand quick responses, and expect...
In the ever-evolving world of B2B sales, Artificial Intelligence (AI) is quickly becoming a game changer. From a customer’s perspective, the landscape is shifting in profound ways. Today’s customers are leveraging AI to make data-driven decisions, shorten their buying cycle,...
The way B2B customers buy has changed dramatically, and it's not slowing down. A few years back, experts pointed out that buyers spend about 65% of their buying journey doing their own research online before they even talk to a...
