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TRANSFORMING YOUR SALESDNA®

A 360°approach to achieve your growth plans

THE CHALLENGE

Synchronising your transformation projects

SALES ACADEMY

Learning & Development

SALES PERFORMANCE MANAGEMENT

Sales Operations

RECRUITING & TALENT MANAGEMENT

HR

SALES MANAGEMENT & COACHING

Learning & Development

SALESFORCE.COM

IT

SalesDNA® Transformation Solution

The 360° sales leadership approach

 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

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The SalesDNA® transformation solution is a comprehensive, flexible and scalable change management platform designed to drive sales performance and deliver your growth strategy.

It leverages your existing investment in competency frameworks, sales trainings & methodologies and supporting technologies and integrates all your assets into a scalable global framework, supporting the implementation of the global standards on the next page.

The SalesDNA® Transformation Platform allows you to manage and monitor the impact of your transformation and measure your return on investment

COMPETENCE ANALYIS

  • Identify „what good looks like“ for individual sales roles from a sales and sales management perspective
  • Use behaviour anchors to asses current performance (including 360O reviews, where appropriate)
  • Identify individual and organisational competency gaps
  • Create quarterly development plans to improve key sales performance indicators
  • Leverage individual learning journey suggestions and coaching tips
  • Track progress through SalesDNA® Performance Scorecard
  • Leverage existing competency models

 

LEADERSHIP DEVELOPMENT

  • 360° Sales Leadership Programme
  • Leverage insight from SalesDNA® Transformation Platform
  • Use individual quarterly development plans to make change tangible
  • Leverage individual learning journey suggestions from L&D
  • Apply coaching model to develop competencies and skills

KNOW-HOW TRANSFER

  • Leverage existing L&D assets
  • Establish a common language and sales process to provide a platform for growth and ensure consistent sales execution
  • Combine e-learning, workshops coaching and trainings
  • Focus on the application of tools and skills
  • Leverages “Train the Coach” concept to transition to business as usual
  • Use sales simulations to maximise learning

COACHING & EXECUTION

  • Transfer accountability from L&D to sales management
  • Conduct Opportunity & Account Pit-Stops™ (reviews) to ensure transfer of learning into day-to-day practice
  • Establish a sales culture, where people seek to be challenged and are not afraid to be criticised
  • Leverage investments into sales technology (i.e. salesforce.com) for coaching to create insight

PERFORMANCE MANAGEMENT

  • Use SalesDNA® Performance Scorecard to monitor key sales performance indicators
  • Leverage integration into salesforce.com for up-to date information
  • Hold monthly sales performance coaching sessions to improve performance
  • Link KPI underperformance to SalesDNA® competency gaps
  • Leverage league table to create competition

EVIDENCE-BASED CERTIFICATION

  • Use certification process to obtain proof points for consistent application of learning
  • Create ambition by linking certification to KPI performance achievement (Bronze/Silver/Gold)
  • Conduct annual certification to ensure consistent performance
  • Link certification to career development
  • Ensure certification is seamlessly integrated into business as usual

SALESDNA® TRANSFORMATION PLATFORM

  • Take advantage of a software as a service (saas) to manage, monitor and track your sales transformation
  • Leverage integration to salesforce.com for up-to date information on sales performance
  • Use Administrator Suite to manage and maintain all relevant information and create your own competency models
  • Apply multilingual interface to manage global implementation
  • Use for other areas of the business

SALESGENETICS
TRANSFORMATION SERVICES

  • SalesDNA® Transformation Platform customisation
  • Roles and competency framework design
  • Assessments
  • Learning journey design
  • Sales performance indicator definition and data collection
  • 360° leadership development programme
  • Sales methodology implementation workshops and technology support
  • Business acumen training
  • ROI selling methodology and tool implementation support
  • Certification criteria design and implementation

 

 

Expected Benefits of the SalesDNA® Solution

Business Outcomes

HIGHER WIN RATE
Revenue (margin) generated by increasing the chances of closing deals that otherwise would be lost
REDUCED SALES DISCOUNT
Revenue (margin) generated by selling the value and reducing the level of sales discount offered
BETTER QUALIFICATION
Revenue (margin) generated or cost saved by reducing the time it takes to receive a decision that a deal is lost. Time could be used to generate more business
NEW BUSINESS
Revenue (margin) generated by initiating new business in existing or new accounts by positioning your company as a strategic partner
 
REDUCTION IN SALES CYCLE
Cost saved and revenue pulled forward by reducing the average time it takes to close deals
REDUCTION IN HR COST
Cost saved by increasing employee satisfaction, reducing churn and increasing Eme to productivity of new employees

OUR SERVICES

  • SalesDNA® Transformation Platform Customisation
  • Roles and Competency Framework Design & Assessment

     

  • Learning Journey Design

     

  • Sales Performance Indicator Definition and Data Collection

     

  • 360° Leadership Development Programme

     

  • Sales Methodology Implementation Workshops and Technology Support

     

  • Business Acumen Training

     

  • ROI Selling Methodology and Tool Implementation Support

     

  • Certification Criteria Design and Implementation

     

REFERENCES

We have the pleasure of working with people and businesses that share our passion
or delivering business growth and developing sales people, such as

Sales Transformation Projects in 22 countries, 12 languages

Sales Transformation Projects in 10 countries, 2 languages

Sales Transformation Projects in Europe, South America and Asia

Sales Transformation Projects in Europe, South America and Asia

Sales Transformation Projects in 6 countries, 2 languages

Worldwide SalesDNA ® Analysis Project in 5 languages

 
 

About Us

Why salesgenetics?

Transformation expertise

More than 10 years of assisting companies in going through the change process from selling product to selling value based solutions

Global track record of success

Our track record ranges from successful projects in small/medium businesses to global corporate rollouts, involving more than 10.000 sales professionals in 22 countries and 12 languages

References

Our references include Experian, Vodafone, Capgemini, NTT Data, NEC, Huntsman, Alstom

Our network of consultants

With more than 50 consultants, we cover most business centres of the world

Leverage your existing investments

Our transformation platform allows you to to leverage all of your existing investments in HR, sales trainings or sales methodology

Tailored to your business

We tailor all our client engagement to their requirements and specifics of doing business


 

SALESGENETICS PARTNER

 

Current salesgenetics Partner

salesgenetics has a 10 year track record of success in transforming performance in global B2B sales organisations. Not only are they our largest partner, Peter Trix and his team has also managed our largest projects by integrating Infoteam sales methodology into their SalesDNA® Transformation Platform that enables you to define a baseline of current sales competencies and measure progress throughout all stages of a sales transformation. It enables you to track the impact of sales training on business performance.

Phil Kreindler, CEO , Infoteam Consulting

Shark Finesse Ltd (SFL) have partnered salesgenetics for value identification, agreed quantification and most importantly client adoption of the benefits for over 7 years. Finding the right partner is critical for customer sales team success - because equipping teams with software tools to engage customers is one thing, but having the local expertise and support to make a difference to sales performance is the impact that sales-genetics bring to both our businesses.

Martin Southern, Managing Director, Shark Finesse Ltd

salesgenetics’ approach stands out from the competition in a number of ways. Their flexibility and customer focus enables them to align highly effective solutions to customer specific markets, selling environments, and existing sales processes. They unequally understand how to engage sales professionals with practical, useful methods that can be immediately be applied to grow existing accounts and win new ones.

Jay Jacobson, President, Celemi Inc.

 

IF YOU ARE INTERESTED
TO BECOME A SALESGENETICS PARTNER,
PLEASE CONTACT US.